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VELOUSTI · COLLECTION 01

Richmond Studio Uniform.

Activewear and loungewear for the studio and the everyday, shaped in South-West London. Discover the first VELOUSTI wardrobe in Midnight Black, Espresso and Mocha. Collection 01 is in development.

Richmond Studio Uniform

Women + Men

Midnight · Espresso · Mocha

PRE-LAUNCH EDITORIAL · STUDIO TO STREET

A uniform with a life beyond training.

A restrained visual direction for VELOUSTI: considered silhouettes, quiet colour and an everyday point of view while Collection 01 remains in development.

Editorial activewear reference placeholder for VELOUSTI — full-body outdoor look, not product photography
Editorial activewear reference placeholder for VELOUSTI — paired outdoor look, not product photography
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COLLECTION 01 · THE SCULPT SYSTEM

The anchor piece

The Sculpt Legging sets the line.

A clean no-front-seam direction, with Studio and Lounge pieces designed to complete the women’s launch core. Final fit and construction details will follow sample approval.

01 · FIT02 · FORM03 · MOVEMENT04 · FINISH
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FOUNDATIONSculpt Legging

The Sculpt Legging is the anchor of Collection 01, with the surrounding pieces designed to form a coordinated studio-to-everyday wardrobe.

STUDIO TO STREETBuilt to layer

Active and lounge pieces are developed to work together across studio sessions, quieter days and everyday movement.

DEVELOPMENTDetails after approval

Final fit, composition and performance information is confirmed only after physical samples and relevant testing are approved.

COLLECTION 01 · RICHMOND STUDIO UNIFORM

Collection 01

The women’s launch core begins with Sculpt Legging, Studio Bra, Lounge Top and Lounge Pant, with VELOUSTI Men developed alongside the launch architecture.

Midnight Black · Espresso · Mocha — final production shades subject to physical approval

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MEN · LAUNCH EDIT

Built alongside the women’s launch.

VELOUSTI Men is part of the launch architecture from day one. Initial styles will be revealed only after sampling, fit and construction approval, without placeholder product claims or pricing.

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THE VELOUSTI SYSTEM

One uniform. Three product families.

Sculpt anchors the silhouette. Studio builds the training wardrobe around it. Lounge carries the same restrained palette and proportions into the hours between.

01

Sculpt

The anchor family, led by the Sculpt Legging and VELOUSTI’s clean no-front-seam direction. Final construction and performance details remain gated until physical approval.

02

Studio

The coordinated studio layer, beginning with the Studio Bra and expanding only through approved pieces designed to work with the Sculpt line.

03

Lounge

The softer extension of the uniform. Lounge Top and Lounge Pant carry the same controlled colour system beyond the studio.

Fit philosophy

Fit is the product.

The silhouette should feel considered before the logo is noticed. Final customer measurements and fit guidance follow physical size-set approval.

Size & Fit
01

Clean front line

The Sculpt is built with no-front-seam construction for a clean, visually uninterrupted front line.

02

Shape through cut

Shape comes from pattern and proportion, not from asking the customer to size down.

03

Made to work together

Active and lounge pieces are developed to coordinate across studio, home and street.

Construction detail

Clean by design.

Where used, no-front-seam construction keeps the front silhouette visually uninterrupted. Seam placement, proportion and finishing are considered product by product so fit and form lead.

Fabric & Construction

PRE-LAUNCH EDITORIAL · FIT · DETAIL · WORLD

Fit first. Everything else follows.

A pre-launch editorial study of proportion, styling and environment. Final VELOUSTI product fit, fabric and construction details will follow physical sample approval.

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The VELOUSTI standard

Softness. Shape. Movement.

A focused standard for how the collection should feel, fit and move.

Softness

Handfeel and next-to-skin comfort lead fabric selection.

Shape

Shape comes through proportion, pattern and clean construction.

Movement

Pieces are developed for studio-to-everyday movement, with final performance language reserved for approved testing.

STUDIO · COFFEE · EVERYDAY

The uniform, beyond the studio.

A quieter activewear wardrobe for studio sessions, coffee runs and everyday movement — clean silhouettes, restrained colour and an easy, considered point of view.

Editorial activewear reference placeholder for VELOUSTI — walking lifestyle image, not product photography
Editorial lifestyle reference placeholder for VELOUSTI — market scene, not product photography
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The fabric approach

Fabric first. Logo second.

We begin with handfeel, movement, recovery and the way a material works with the cut. Final technical claims appear only after the relevant fabric and garment approvals are complete.

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Collection 01 · Launch Access

Join Launch Access.

Be first to receive Collection 01 updates, fit notes, colour releases and launch information from VELOUSTI.

COLLECTION 01FIT NOTESLAUNCH UPDATES

Launch timing, final specifications and product availability will be confirmed before ordering opens.